The Future According to Hyundai
Inspiration26 February 2020
After bringing together top global experts from the fields of psychology, architecture, urban design, transportation, and political science to create a Human-Centred City Advisory Group, Hyundai has unveiled its vision to free future cities and people from constraints of time and space, and allow them to create more value in their lives.
Having conducted research on how future cities should be designed to foster new human-centred values, the advisory group settled on three key values for future cities: vitalise, enable, and care, with a priority placed on the ‘vitalisation’ of cities. This vision to vitalise human-centred future cities was unveiled at the CES show in Las Vegas in early January along with a pledge from Hyundai to accelerate the implementation of its brand vision ‘Progress for Humanity’ and transform itself into a ‘Smart Mobility Solution Provider’.
“Based on advice from the advisory group, we have tried to find mobility solutions that will vitalise communities in a meaningful and imaginative way,” said Youngcho Chi, President and Chief Innovation Officer at Hyundai Motor Company.
To realise the vision, Hyundai showcased three mobility solutions at CES: Urban Air Mobility (UAM), which uses Personal Air Vehicles (PAV) to open up the skies for transportation; Purpose Built Vehicles (PBV), which are ground-based eco-friendly vehicles that provide customised spaces and services for passengers; and Hub, a space that connects the two, allowing people to come together and interact.
"For our smart mobility solutions, we considered what truly matters in cities and in people's lives," said Euisun Chung, Executive Vice Chairman of Hyundai Motor Group. “UAM, PBV, and Hub will revitalise cities by removing urban boundaries, giving people time to pursue their goals, and creating a diverse community. Our goal is to help build dynamic human-centred future cities and continue our legacy of progress for humanity.”
URBAN AIR MOBILITY (UAM)
Urban Air Mobility offers ‘liberation from grid-lock’ and ‘democratisation of flight’ thanks to runway-free urban air travel with electric Personal Air Vehicles (PAV) capable of vertical take off and landing.
Hyundai is the first car manufacturer to join the Uber Elevate initiative – which aims to develop Uber Air Taxis for a future aerial ride share network – and has unveiled a full-scale electric PAV concept, the S-A1. The all-electric S-A1 model is designed to take off and land vertically, cruise at speeds of up to 180mph at altitudes between 1,000 and 2,000 feet, and has a range of up to 60 miles. The air taxi concept is powered by multiple rotors and propellers to increase safety and reduce noise, has been designed with four passenger seats, and although it is initially intended to be piloted, it will become autonomous over time.
“Our vision of Urban Air Mobility will transform the concept of urban transportation,” said Jaiwon Shin, Executive Vice President and Head of Hyundai’s UAM Division. "We are looking at the dawn of a completely new era that will open the skies above our cities. Urban Air Mobility will liberate people from grid-lock and reclaim time for people to invest in activities they care about and enjoy.”
PURPOSE BUILT VEHICLES (PBV)
The fully-electric PBV can accommodate a wide variety of future lifestyles thanks to near-limitless personalisation. It allows passengers to enjoy tailored services while traveling, offering a whole new take on the concept of mobility beyond a means of transportation.
Hyundai's concept PBV embodies three key messages: city icon, living space on wheels, and clustered mobility, and can function as a restaurant, coffee shop, hotel, or even a clinic and pharmacy, in addition to being an urban shuttle.
“The design comes alive and makes us feel connected to the way we get around through a progressive reinterpretation of its DNA and incorporation of the urban scenery,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design.
The PBV can be adjusted in size from four to six metres thanks to complete disassembly of its upper- and under-bodies, while its interior can be personalised by assembling modular parts, taking the PBV beyond transportation into the realm of living space.
With a skyport on the roof and docking stations on the ground, the Hub is Hyundai’s innovative new community space that connects air-based PAVs and ground-based PBVs.
The Hub can be transformed into a variety of spaces depending on how the PBVs are connected. It could be turned into a cultural complex by bringing together PBVs functioning as concert halls, movie theatres, and museums, for example, or transformed into a medical complex by connecting medical service PBVs in the form of clinics, doctors’ offices and pharmacies.
Hyundai plans to place Hubs throughout future cities and build a new mobility ecosystem around the UAM-PBV-Hub network. The three concepts will work closely together to play key roles in vitalising human-centred future cities and enriching people’s lives.