New KONA Iron Man Edition - Fit For A Superhero

Innovation28 February 2019

OK, SO IT CAN’T FLY, BUT HYUNDAI’S LIMITED EDITION COLLABORATION WITH MARVEL DOES HAVE GADGETS GALORE...

When brainy billionaire Tony Stark wants a break from flying about in his rocket suit, saving the planet from villainy, he’d probably enjoy a nice spin in the Kona Iron Man Edition.

With electric blue daytime running lights that resemble Iron Man’s suit, the car – the result of a collaboration with Marvel – is fit for a superhero. Iron Man logos feature on the front wings and puddle lamps, while even the bonnet has a bezel with the Marvel logo on!


Inside, Tony Stark’s signature adorns the instrument panel alongside an Iron Man gear knob, special head-up display, and custom-designed seats. “With only 300 cars coming to the UK, this will be a unique ownership experience that will combine Kona’s style, technology and performance with a slice of superhero fun!” said Ashley Andrew, Managing Director, Hyundai Motor UK.


Mindy Hamilton, Marvel’s Senior Vice President of Global Partnerships & Marketing, agrees. “We hope that everyone has just as much fun jumping into this one-of-a-kind vehicle as they would putting on the actual Iron Man suit of armour!” she said.

We’re heading straight to Stark Industries to find out what Tony thinks…

To take a look at the entire Kona range visit www.hyundai.co.uk/new-cars/kona

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